All Projects
HSBC
Scaling up UX Research
Establishing a UX Research function from the ground up, aligning it with the business's customer-first objectives, driving evidence-based decision-making, reducing risk, and safeguarding the bank's reputation.
HSBC
Information Architecture project
Leading the redesign of the Information Architecture of a popular product, enhancing the user experience by improving content findability and discoverability.
HSBC
Product enhancement
Ensuring their products meet user expectations and business objectives, while enabling evidence-based decisions, minimizing risk, and protecting the bank’s reputation.
Department of Business and Trade (DBT)
Migration project
Ensuring a smooth, timely migration with minimal disruption—while empowering developers and turning challenges into opportunities.
