Resume
I’m passionate about UX and about developing thoughtful research strategies that inform user-centered design decisions and shape product strategy.
Driven by curiosity and creative problem-solving, I seek to understand not just what users do, but why they do it. I’m skilled in applying both qualitative and quantitative methods strategically to reveal user needs and expectations.
I enjoy challenging the status quo, promoting best practices, and fostering a culture of learning and user advocacy. Clear communication and collaboration are central to how I work.
By bridging user needs with business goals, I help organisations create smarter products that meet real user expectations, minimise risk, reduce rework, and strengthen their reputation.
Work Experience
September 2024 until now
NTT Data
Business Consultancy
Lead User Researcher
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HSBC | Business Banking
Developing and embedding a UX Research Strategy in collaboration with design leadership, establishing structures, processes, principles, and standards to integrate user research within the Business Banking design team.
Defining research plans aligned to project goals and executing end-to-end user research activities (e.g., usability testing, interviews, data analysis, etc.), enabling data-driven decisions and influencing product and design strategy.
January 2023 - March 2024
Department of Business and Trade
The Government
User Researcher Consultant (Freelance)
Leading the user research for the Discovery and Alpha phases of a migration project. UX Strategy, planning and conducting user research (Interviews, surveys, workshops, tree testing, etc. ..). Delivering UR reports, user journeys, persona and user stories. Presenting to large audiences. Supporting informed decisions and influencing the project strategy.
[Contract extended 3 times]
August - November 2022
MS Society
Charity
User Researcher Consultant (Freelance)
Website optimisation project. Building a new IA, a new taxonomy, managing UX Research (Google Analytics, workshops, interviews, card sorting and tree testing) and presenting.
May - August 2022
Lunio
SAS Product
Senior UX Designer
Building UX Strategy. Monitoring Sprint workshop, usability tests, collecting business requirements, wireframing, prototyping and presenting.
August 2020 - May 2022
Unboxed
Digital Agency
Senior Service Designer
Promoting user centered design and best practices. Supporting sales pitch. Mentoring.
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Buckinghamshire Council
Content migration project consisting in building a new website. Defining a UX Strategy, managing UX Research activities (quantitative & qualitative research), designing (GDS Toolkit) and prototyping. Iterating. Presenting.
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Hackney Council
Building a service and payment management software. Responsible for the UX Strategy, business analysis, process optimisation and Design
July 2029 - January 2020
Thomsons Online Benefits
SAS Product
UX Designer Consultant (Freelance)
Building a new product to respond to different market needs. Monitoring Sprint workshop and usability tests, collecting business requirements, mapping user flow, wireframing, prototyping and presenting. Documenting and analysing findings. Writing UX recommendations. Iterating.
March - July 2019
Conversocial
SAS Product
User Researcher Consultant (Freelance)
Supporting the Discovery phase of a project by conducting user interviews and contextual inquiries. Analysing findings. Synthesizing insights and prioritising. Writing UX recommendations based on the insights. Expert review and recommendations on a bot builder system for an AI project.
[Contract extended]
February 2019
NHS
Healthcare
User Researcher Consultant (Freelance)
Supporting the Discovery phase of a project by measuring user needs and pain points. Defining a UX Research plan. Monitoring interviews and defining user journeys.
October 2018 - February 2019
Aviva
Pension
UX Designer Consultant (Freelance)
Implementing a new online journey for existing customers in order to let them manage their pension money. Confirming business requirements, mapping user flow, wireframing and prototyping.
April - September 2018
EE
Mobile and broadband provider
UX Researcher and Designer Consultant (Freelance)
Heuristics. Process optimisation:: mapping user-flows, wireframing, prototyping and presenting.
September - December 2017
Pokerstars
Online gaming
UX Designer Consultant (Freelance)
Projects concentrated on Sign Up and Payment processes : user flows, wireframing and prototyping.
August 2020 - May 2022
Aiimi
Digital Agency
UX Consultant (Research and Design)
Promoting user centered design and best practices.
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Liberty Speciality Market
Information architecture project. Building an Intranet. Card sorting, prototyping and testing.
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Anglian Water
Building mobile apps and desktop tool.
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Marcura
Building a cloud-based collaboration tool (shipping industry)
March 2013 - June 2014
CEB (now Gartner)
Business intelligence and strategy
Sales Account Director
Supporting C-Level executives in Communication, Sales, Marketing and Market Insight. Client facing, group presentation, negotiation and building consensus. Clients include Airbus, Alstom, AXA, Orange, etc. ..
June - November 2012
WGSN
Business intelligence and strategy
Senior Sales Account Manager
Supporting designers in the fashion industry
July 2008 - May 2012
Informa (Datamonitor)
Business intelligence and strategy
Sales Account Manager
Supporting C-Level executives across the pharmaceutical industry.
